Bachelor Project
didn´t have a lot of experience with from before. Typhography is such an important part of the Graphic Design field, so therefore my choise fell on making a font. The process has been super interesting, and i have learned a lot of new thing about type, and working so detailed has tested both my patience and understanding. Ace sans resulted in a semi condenced sans serif with humanistic features. The font is inspired by the dynamic elements from tennis with 3 weights. Regular, forward slanted and backslanted italic. I wanted the font to draw strings to historical context, as well as making it fit into the sport/tennis scene today. The result is a playful and fun identity, that still feels elegant with a warmt to the imagry, and elements in the identity developed around the type. 🎾 🎾 🎾